uCertify

Entrepreneurship

Always dream big, start smart. This entrepreneurship course is your first real business move. 

(ENTPRSHP.AS1) / ISBN : 978-1-64459-707-1
Lessons
TestPrep
AI Tutor (Hinzufügen Auf)
Holen Sie sich eine kostenlose Testversion

Über diesen Kurs

Enroll in our Entrepreneurship online course to develop the skills, mindset, and strategies needed to launch and grow a successful business. 

In this course, you’ll explore key topics like opportunity recognition, business modeling, ethical leadership, and financial planning. Learn how to craft a compelling pitch, build a strong brand, and leverage creative problem-solving techniques to kickstart viable ventures. 

Take the first step toward your entrepreneurial future today. 

Fähigkeiten, die Sie erwerben werden

  • Opportunity Recognition: Identify and evaluate viable business opportunities through market research and competitive analysis.
  • Business Model & Plan Development: Design a business model, conduct feasibility studies, and create a solid business plan.
  • Problem-Solving & Innovation: Develop techniques for brainstorming, design thinking, and lean startup methods to refine entrepreneurial solutions.
  • Pitching & Storytelling: Craft compelling pitches and communicate your entrepreneurial vision to investors, customers, and partners.
  • Financial & Resource Planning: Understand startup financing, budgeting, and resource management to ensure sustainable growth.
  • Ethical Leadership & Social Responsibility: Build a values-driven venture by integrating ethical decision-making and corporate social responsibility (CSR) into your business strategy.
Kursübersicht herunterladen

1

Preface

  • About OpenStax
  • About OpenStax resources
  • About Entrepreneurship
2

The Entrepreneurial Perspective

  • Introduction
  • Entrepreneurship Today
  • Entrepreneurial Vision and Goals
  • The Entrepreneurial Mindset
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
3

The Entrepreneurial Journey and Pathways

  • Introduction
  • Overview of the Entrepreneurial Journey
  • The Process of Becoming an Entrepreneur
  • Entrepreneurial Pathways
  • Frameworks to Inform Your Entrepreneurial Path
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
4

The Ethical and Social Responsibilities of Entrepreneurs

  • Introduction
  • Ethical and Legal Issues in Entrepreneurship
  • Corporate Social Responsibility and Social Entrepreneurship
  • Developing a Workplace Culture of Ethical Excellence and Accountability
  • Summary
  • Discussion Questions
  • Case Questions
5

Creativity, Innovation, and Invention

  • Introduction
  • Tools for Creativity and Innovation
  • Creativity, Innovation, and Invention: How They Differ
  • Developing Ideas, Innovations, and Inventions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
6

Identifying Entrepreneurial Opportunity

  • Introduction
  • Entrepreneurial Opportunity
  • Researching Potential Business Opportunities
  • Competitive Analysis
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
7

Problem Solving and Need Recognition Techniques

  • Introduction
  • Problem Solving to Find Entrepreneurial Solutions
  • Creative Problem-Solving Process
  • Design Thinking
  • Lean Processes
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
8

Telling Your Entrepreneurial Story and Pitching the Idea

  • Introduction
  • Clarifying Your Vision, Mission, and Goals
  • Sharing Your Entrepreneurial Story
  • Developing Pitches for Various Audiences and Goals
  • Protecting Your Idea and Polishing the Pitch through Feedback
  • Reality Check: Contests and Competitions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
9

Entrepreneurial Marketing and Sales

  • Introduction
  • Entrepreneurial Marketing and the Marketing Mix
  • Market Research, Market Opportunity Recognition, and Target Market
  • Marketing Techniques and Tools for Entrepreneurs
  • Entrepreneurial Branding
  • Marketing Strategy and the Marketing Plan
  • Sales and Customer Service
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
10

Entrepreneurial Finance and Accounting

  • Introduction
  • Overview of Entrepreneurial Finance and Accounting Strategies
  • Special Funding Strategies
  • Accounting Basics for Entrepreneurs
  • Developing Startup Financial Statements and Projections
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
11

Launch for Growth to Success

  • Introduction
  • Launching the Imperfect Business: Lean Startup
  • Why Early Failure Can Lead to Success Later
  • The Challenging Truth about Business Ownership
  • Managing, Following, and Adjusting the Initial Plan
  • Growth: Signs, Pains, and Cautions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
12

Business Model and Plan 

  • Introduction
  • Avoiding the “Field of Dreams” Approach
  • Designing the Business Model
  • Conducting a Feasibility Analysis
  • The Business Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
13

Building Networks and Foundations 

  • Introduction
  • Building and Connecting to Networks
  • Building the Entrepreneurial Dream Team
  • Designing a Startup Operational Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
14

Business Structure Options: Legal, Tax, and Risk Issues 

  • Introduction
  • Corporations
  • Partnerships and Joint Ventures
  • Limited Liability Companies
  • Sole Proprietorships
  • Additional Considerations: Capital Acquisition, Business Domicile, and Technology
  • Mitigating and Managing Risks
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
15

Fundamentals of Resource Planning 

  • Introduction
  • Types of Resources
  • Using the PEST Framework to Assess Resource Needs
  • Managing Resources over the Venture Life Cycle
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
16

Next Steps

  • Introduction
  • Launching Your Venture
  • Making Difficult Business Decisions in Response to Challenges
  • Seeking Help or Support
  • Now What? Serving as a Mentor, Consultant, or Champion
  • Reflections: Documenting the Journey
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
A

Appendix A: Suggested Resources

  • Entrepreneurial and Small Business Support (General)
  • Entrepreneurial and Small Business Support (Specific Groups)
  • Vision Statement, Mission Statement, and Goal Setting
  • Business Models and Business Plans
  • Funding, Finances, and Accounting
  • Legal Issues in Entrepreneurship
  • Marketing
  • Pitching
  • Operational Resources
  • Research Sources for Demographic and Marketing Data
  • Tools for Creativity and Problem Solving
  • Lean Startup and Pivoting
  • Networking and Trade Organizations

Haben Sie Fragen? Schauen Sie sich die FAQs an

  Want to Learn More?

Kontaktiere uns jetzt

A digital entrepreneur builds and runs a business primarily on the Internet. This could include e-commerce, digital marketing, content creation, SaaS, affiliate marketing, or online coaching. 

They leverage digital tools to reach customers, automate processes, and scale their business globally. 

  • Small Business Entrepreneurship: local shops, freelancing
  • Scalable Startup Entrepreneurship: tech startups, venture-backed businesses
  • Social Entrepreneurship: businesses focused on solving social issues
  • Corporate Entrepreneurship: innovation within established companies
  • Online Entrepreneurship: digital-first businesses like e-commerce, blogging, or apps

A solopreneur runs their business entirely alone (e.g., freelancers, bloggers, solo consultants), while an entrepreneur builds a team and scalable business (e.g., startups, agencies, e-commerce brands). 

  • Flexibility: Work from anywhere, set your own hours.
  • Low Startup Costs: Many online businesses require minimal initial investment.
  • Global Reach: Sell to customers worldwide, not just locally.
  • Passive Income Potential: Automate sales with digital products, ads, or memberships.
  • Scalability: Grow quickly without physical limitations.

Not exactly. Freelancing is selling your skills (like copywriting, design, lead generation, or coding) as a service. In comparison, entrepreneurship involves building a business that can run independently (like an e-commerce store, SaaS, or brand). Freelancers can become entrepreneurs by scaling their services into a larger business. 

Yes! You’ll learn bootstrapping, crowdfunding, pitching to investors, and alternative funding strategies.

Learn. Build. Profit.

  Short on time? Big on dreams? Join our entrepreneurship course for beginners. 

$139.99

Kaufe jetzt

Ähnliche Kurse

Alle Kurse