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Entrepreneurship

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1

Preface

  • About OpenStax
  • About OpenStax resources
  • About Entrepreneurship
2

The Entrepreneurial Perspective

  • Introduction
  • Entrepreneurship Today
  • Entrepreneurial Vision and Goals
  • The Entrepreneurial Mindset
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
3

The Entrepreneurial Journey and Pathways

  • Introduction
  • Overview of the Entrepreneurial Journey
  • The Process of Becoming an Entrepreneur
  • Entrepreneurial Pathways
  • Frameworks to Inform Your Entrepreneurial Path
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
4

The Ethical and Social Responsibilities of Entrepreneurs

  • Introduction
  • Ethical and Legal Issues in Entrepreneurship
  • Corporate Social Responsibility and Social Entrepreneurship
  • Developing a Workplace Culture of Ethical Excellence and Accountability
  • Summary
  • Discussion Questions
  • Case Questions
5

Creativity, Innovation, and Invention

  • Introduction
  • Tools for Creativity and Innovation
  • Creativity, Innovation, and Invention: How They Differ
  • Developing Ideas, Innovations, and Inventions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
6

Identifying Entrepreneurial Opportunity

  • Introduction
  • Entrepreneurial Opportunity
  • Researching Potential Business Opportunities
  • Competitive Analysis
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
7

Problem Solving and Need Recognition Techniques

  • Introduction
  • Problem Solving to Find Entrepreneurial Solutions
  • Creative Problem-Solving Process
  • Design Thinking
  • Lean Processes
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
8

Telling Your Entrepreneurial Story and Pitching the Idea

  • Introduction
  • Clarifying Your Vision, Mission, and Goals
  • Sharing Your Entrepreneurial Story
  • Developing Pitches for Various Audiences and Goals
  • Protecting Your Idea and Polishing the Pitch through Feedback
  • Reality Check: Contests and Competitions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
9

Entrepreneurial Marketing and Sales

  • Introduction
  • Entrepreneurial Marketing and the Marketing Mix
  • Market Research, Market Opportunity Recognition, and Target Market
  • Marketing Techniques and Tools for Entrepreneurs
  • Entrepreneurial Branding
  • Marketing Strategy and the Marketing Plan
  • Sales and Customer Service
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
10

Entrepreneurial Finance and Accounting

  • Introduction
  • Overview of Entrepreneurial Finance and Accounting Strategies
  • Special Funding Strategies
  • Accounting Basics for Entrepreneurs
  • Developing Startup Financial Statements and Projections
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
11

Launch for Growth to Success

  • Introduction
  • Launching the Imperfect Business: Lean Startup
  • Why Early Failure Can Lead to Success Later
  • The Challenging Truth about Business Ownership
  • Managing, Following, and Adjusting the Initial Plan
  • Growth: Signs, Pains, and Cautions
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
12

Business Model and Plan 

  • Introduction
  • Avoiding the “Field of Dreams” Approach
  • Designing the Business Model
  • Conducting a Feasibility Analysis
  • The Business Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
13

Building Networks and Foundations 

  • Introduction
  • Building and Connecting to Networks
  • Building the Entrepreneurial Dream Team
  • Designing a Startup Operational Plan
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
14

Business Structure Options: Legal, Tax, and Risk Issues 

  • Introduction
  • Corporations
  • Partnerships and Joint Ventures
  • Limited Liability Companies
  • Sole Proprietorships
  • Additional Considerations: Capital Acquisition, Business Domicile, and Technology
  • Mitigating and Managing Risks
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
15

Fundamentals of Resource Planning 

  • Introduction
  • Types of Resources
  • Using the PEST Framework to Assess Resource Needs
  • Managing Resources over the Venture Life Cycle
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
16

Next Steps

  • Introduction
  • Launching Your Venture
  • Making Difficult Business Decisions in Response to Challenges
  • Seeking Help or Support
  • Now What? Serving as a Mentor, Consultant, or Champion
  • Reflections: Documenting the Journey
  • Summary
  • Discussion Questions
  • Case Questions
  • Suggested Resources
A

Appendix A: Suggested Resources

  • Entrepreneurial and Small Business Support (General)
  • Entrepreneurial and Small Business Support (Specific Groups)
  • Vision Statement, Mission Statement, and Goal Setting
  • Business Models and Business Plans
  • Funding, Finances, and Accounting
  • Legal Issues in Entrepreneurship
  • Marketing
  • Pitching
  • Operational Resources
  • Research Sources for Demographic and Marketing Data
  • Tools for Creativity and Problem Solving
  • Lean Startup and Pivoting
  • Networking and Trade Organizations

Entrepreneurship

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